Presenting Your Photographs By Nancy Hill Did you ever notice how much more people ooh and aah over a gift wrapped in beautiful paper with ribbons and bows? A plain old piece of cake made from a mix set on a plate with an artful squiggle of chocolate syrup will invariably dazzle guests more than a cake made from scratch without any extra decorative touch. Humans are a visual species, and how something looks strongly affects our perception of its value. So it follows that photography, a purely visual medium, follows suit. It is truly worth the effort to polish off your photographs with a well-conceived presentation. So how do you do that? Here are some key things to keep in mind. Know Your Audience The first thing you need to do is to determine your audience. Let’s classify your audience into a few categories: